About Arthur Samuel Joseph, M.A.


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The man behind the work

Founder and chairman of the Vocal Awareness® Institute, Inc., Arthur Samuel Joseph, M.A., is widely recognized as one of the world’s foremost communication strategists and authorities on the human voice. A renowned teacher/mentor, Arthur’s mission is: 'To Change The World Through Voice'. His proprietary voice and leadership training program, Vocal Awareness® is designed to teach Communication Mastery through a disciplined regimen of highly specific techniques, vocal warm-ups, and storytelling skills to cultivate an embodied and enhanced leadership presence, as well as personal presence. What emerges is an integrative and integral communication style.

Arthur’s education- a Master of Arts in music, combined with a life-long study of philosophy, psychology, and spirituality has served as the foundation for his six decades of teaching and coaching. With the creation of the Vocal Awareness® proprietary teaching method, Arthur has worked globally with countless luminaries who have all recognized the significance of Empowerment Through Voice.


Arthur’s early life was fraught with uncertainty and emotional pain. He came from humble beginnings, was treated as an outcast, and was abandoned by his father. He lived with his working mother, who for a significant portion of his early childhood and adult life, was seriously ill. Arthur refers to her as one of his two ‘heros’ (his other being his wife).

Arthur’s life lessons were formed by his early experiences with abandonment.

At the age of 4 Arthur's mother signed him up for accordion lessons. As an insecure, confused and lonely 15-year-old, he began studying voice as an extension of his musical education. His voice teacher helped him unlock his Voice – his life calling, seeing both his potential and unique gift. Arthur discovered that he heard vocal sound differently than other people. He didn’t just hear the pitch, tone, or melody of the voice he actually heard and felt the emotion within the Voice. Arthur calls it “Perfect Pitch.” When he hears a Voice, he hears who a person is at the core of their being.

About Arthur Samuel Joseph - Humble Beginnings

His Gift

As he developed an understanding of the gift he was given, he continued to study the inherent connection between sound and vocal expression and devoted himself to the study of vocal technique. Through his relentless commitment, Arthur began to Claim His Power, his Self-esteem, and actualized his life mission, to help others claim their own Vocal Power and through Voice, embody who they are in everything they do.

His Mission

His lifelong dedication to his mission: 'To Change The World Through Voice' becomes increasingly vital as our culture becomes more dependent upon technology and social media to do the work of communication. As Arthur states, “We are on the cusp of losing the art of public discourse.” He has become a lone voice in raising the alarm that we aren’t simply losing the ability to communicate, we are losing our innate ability to connect with each other on even the most basic levels—physically, psychologically, and spiritually.

His Work

In Vocal Awareness, “The Journey is never outward toward accomplishment or fulfillment of our goals. Rather, always and only inward toward discovery of the Deeper Self.”

Arthur’s breakthrough Work is designed to Help You embody all that you are capable of Being—in full Conscious Awareness–to maximize your possibility. When we do so, goals are fulfilled. It is the inevitable outcome of Communication Mastery. His stated goal: to help all of those he worked with to achieve their own enlightenment and enjoy their own empowerment.

I Want To Learn From The Best!
About Arthur Samuel Joseph - Arthur's Teachings at AAJA

Arthur's Teachings

Arthur has taught globally for over six decades. His varied client list includes national and international leaders in politics, business, entertainment and broadcasting, the hospitality industries as well as world-class athletes, motivational speakers, life coaches, noted actors, and singers of stage and screen. Formerly on the faculty at the University of Southern California School of Theatre, he has been a visiting artist at both Yale and George Washington University. He served as a visiting professor in the New York University Graduate Extension program. Arthur also created the first vocal training program for broadcasters when he joined the faculty at the Dan Patrick School of Sportscasting at Full Sail University in Orlando, Florida.


...And start embracing the best version of Your Self.

I Want To Learn From The Best!